JOHNNIE WALKER – WHERE FLAVOUR IS KING

CUSTOMER

Johnny Walker Red Label. It is a famous whiskey for their pronounced flavor, full of character, balanced brightness even when mixed. It is a taste that the Walker family has never committed to change. It is aimed at a young audience that enjoys active nightlife moved in the company of his friends.

OBJECTIVE

Change the current positioning of the brand in Venezuela, with a proposal to relaunch the product. The aim was that Red Label was part of the Venezuelan parties which had no presence.

EQUIPMENT

Experience Design: Juan Souki

Graphic concept: Miguel Monteagudo

Audiovisual Address: Fernando Mendoza, Reynaldo Ortiz, Alejandro Castillo.