Johnny Walker Red Label. It is a famous whiskey for their pronounced flavor, full of character, balanced brightness even when mixed. It is a taste that the Walker family has never committed to change. It is aimed at a young audience that enjoys active nightlife moved in the company of his friends.
Change the current positioning of the brand in Venezuela, with a proposal to relaunch the product. The aim was that Red Label was part of the Venezuelan parties which had no presence.
Experience Design: Juan Souki
Graphic concept: Miguel Monteagudo
Audiovisual Address: Fernando Mendoza, Reynaldo Ortiz, Alejandro Castillo.