JOHNNIE WALKER PLATINUM – THE WALKER SOCIETY

CUSTOMER

JOHNNIE WALKER PLATINUM LABEL  is whiskey 18 years of the legendary house Walker. A soft and modern blend inspired by private mixtures originally available only to directors and close friends of the company.

OBJECTIVE

For launch in Venezuela, brand managers were assigned the task of designing and producing a private experience for gurus, influencers, customers and friends in the exclusive nature of the drink saw reflected.

EQUIPMENT

Experience Design: Juan Souki

Graphic concept: Miguel Monteagudo

Audiovisual Address: Fernando Mendoza, Reynaldo Ortiz, Alejandro Castillo.