JOHNNIE WALKER PLATINUM LABEL ™ is whiskey 18 years of the legendary house Walker. A soft and modern blend inspired by private mixtures originally available only to directors and close friends of the company.
For launch in Venezuela, brand managers were assigned the task of designing and producing a private experience for gurus, influencers, customers and friends in the exclusive nature of the drink saw reflected.
Experience Design: Juan Souki
Graphic concept: Miguel Monteagudo
Audiovisual Address: Fernando Mendoza, Reynaldo Ortiz, Alejandro Castillo.